Marketing and Advertising Businesses for sale in United Kingdom

Separate fixed retainers from project work, media budgets and informal repeat instructions. Review contract term, notice, renewal, scope and fee increases, then reconcile monthly billings with cash receipts and recent client churn.

Measure revenue, gross profit and staff time for the largest clients over at least two years. Check contract expiry, recent budget changes and relationship ownership, especially where one director or account manager controls access.

Reconcile client media budgets and other pass-through costs separately from fees and commission. Confirm whether the agency acts as principal or agent, who carries platform credit risk and how unspent client funds are treated.

List domains, creative files, source files, analytics, advertising accounts, pixels, audiences, templates and reporting systems. Verify client or agency ownership, contractor assignments, administrator access and platform transfer rules before valuing them as business assets.

Review every live project by agreed scope, completion stage, costs incurred, client approval and remaining delivery. Exclude unapproved over-servicing and recognise deferred income where the seller has invoiced work that you must complete.

Identify client, prospect and audience data, its source, lawful basis, consent evidence, privacy information and processors. Check previous campaigns and complaints, then document a compliant transfer before using databases for further direct marketing.