Ethical Sustainable Modest Wear Fashion Brand Based in London

Description

Business type: online modest womenswear brand

Founded: 2018

Current focus: dresses and occasion wear

Operating model: online only

Brand Development

Original product range:

• Headscarves
• Hijabs

Current product range:

• Modest dresses
• Occasion wear
• Formal clothing

Materials

• Linen
• Cotton
• Ramie
• Tencel

Synthetic fabrics: not used

Product Details

• Natural and biodegradable fabrics
• Hand-sewn embellishments
• Design influences from bridalwear
• Design influences from formalwear

Financial Information

Average gross profit margin: approximately 50%

Customers and Retailers

Customer reach: international

Independent retail stockists: three

Previous retail collaboration: Wolf & Badger

Online Presence

Instagram followers: more than 56,000

Instagram engagement: described as high by the seller

Market Information

Estimated global modest fashion market value: $277 billion

Estimated annual growth rate: 5.7%

Market figures source: seller’s business information

Included in the Sale

Growth blueprint: included

Revenue objective covered by the blueprint: seven figures

Development Options

• Increase the number of independent stockists
• Approach larger department stores
• Expand international online sales
• Add further modest clothing collections
• Increase social media marketing